Sylvia Tham elevates the art of emceeing by turning every event into an unforgettable experience. Thus, you can discover her secrets to standing out in a crowded market and learn how you can do the same.
Highlights
Behind the Mic: Mastering the Art of Emceeing
Sylvia Tham saw the need for professional emcees who do more than just read scripts. Sylvia’s business thrives on creating dynamic and memorable event experiences.
In our interview, Sylvia reveals her entrepreneurial routine and how she stands out in a competitive market. She also emphasizes the importance of understanding cultural nuances in Singapore’s diverse landscape and shares how she leverages technology and networking to expand her reach and impact.
Q&A with Sylvia Tham
Q: What inspired you to start your business, and how did you identify the market need?
A: I was inspired to start my emceeing business because I recognized that an engaging and skilled host is rare. Many people mistakenly believe that emceeing is simply about reading a script on stage or that anyone without stage fright can do it. However, being a professional emcee involves much more than that. It requires assessing each event’s unique atmosphere and elevating it by creating memorable experiences for the audience. This includes skillfully adapting my language and delivery style, whether acrolect, mesolect, or basilect, based on the crowd dynamics. I identified the market need by observing various events that often lacked a cohesive flow or engaging presentation. With my passion for public speaking and storytelling, I knew I could fill this gap by providing powerful and entertaining hosting that helps clients make their events genuinely impactful.
Q: Can you describe a typical day in your life as an entrepreneur?
A: A typical day starts early, where I review my calendar of upcoming events, handle emails, and prepare scripts or notes for gigs. I often connect with clients or partners, discuss new opportunities, or refine event plans. Rehearsing for specific events is critical, and I often work late into the evening at events, ensuring everything goes smoothly. Each day brings a new flavor, filled with creativity and connection.
Q: What has been your biggest challenge in running an SME in Singapore, and how did you overcome it?
A: One of my biggest challenges has been standing out in a competitive market. Many talented emcees are offering similar services. I overcame this by building a solid personal brand, emphasizing my unique style, and showcasing past successes through social proof, like testimonials and video highlights. Additionally, I invested in workshops and networking to improve my skills and broaden my reach continuously.
Q: How has your business adapted to your country or region’s unique cultural and economic landscape?
A: Singapore’s diverse cultural landscape has significantly shaped my approach as an emcee. I take the time to understand my clients’ cultural nuances, ensuring my delivery resonates with their audience. Adapting to the economic landscape, I’ve shifted to incorporate virtual and hybrid events, catering to the evolving preferences of clients seeking to engage audiences both in person and online.
Q: What’s your most important lesson about managing a team in the Singapore business context?
A: I’ve learned the importance of clear communication and cultural sensitivity in team management. Singapore is a melting pot of cultures, and fostering an environment that respects and incorporates diverse perspectives is essential for teamwork. By maintaining open lines of communication and encouraging input from everyone, my team feels valued and motivated to contribute creatively.
Q: How do you balance your industry’s traditional business practices with innovation?
A: I believe in honoring traditional business practices, such as building relationships and maintaining a strong professional reputation, while embracing innovation. For example, I integrate technology into my presentations, utilizing digital tools for audience interaction and feedback. This balance allows me to stay grounded while providing a fresh and engaging event experience.
Q: What role has technology played in your business growth, and how do you see it shaping your future?
A: Technology has been a game changer for my business, particularly in how I reach and connect with clients. Social media, video marketing, and online booking platforms have expanded my visibility and streamlined my operations. Looking ahead, I plan to explore augmented and virtual reality tools to create immersive experiences for events, keeping my offerings at the forefront of industry trends.
Q: Can you share a pivotal moment that changed the trajectory of your business?
A: A pivotal moment for my business came when I was engaged to emcee several high-profile events at both the national and international levels. The success of these events not only enhanced my visibility but also generated numerous referrals, enabling me to establish valuable relationships across various countries, government sectors, and corporate entities. These opportunities not only boosted my confidence but also profoundly changed the trajectory of my business
Q: How do you approach networking and building business relationships in your local market?
A: Networking is key in the events industry. I attend industry gatherings, workshops, and expos to meet fellow professionals and potential clients. I prioritize building genuine relationships rather than merely transactional connections. By understanding the needs and challenges of others, our conversations often lead to meaningful collaborations in the future.
Q: What advice would you give aspiring entrepreneurs looking to start an SME in Singapore?
A: My advice to aspiring entrepreneurs is to be resilient and open to learning. Understand the local market and cater your offerings accordingly. Build a robust network and seek mentorship to gain insights from more experienced professionals. Lastly, don’t be afraid to innovate and adapt to changes; the ability to pivot when necessary can be the key to success in any industry.
Building Stronger Connections Through Events
Through her business, Sylvia Tham demonstrates the importance of standing out in a crowded market. She has built a personal brand by showcasing her unique style and leveraging past successes. She teaches us how important it is to understand cultural nuances and adapt to different audiences, which can be vital in a diverse market like Singapore.
More than that, her innovative use of technology in events shows how staying current can enhance traditional business practices. Entrepreneurs can learn from her commitment to building genuine relationships and continuously improving skills. Sylvia Tham’s approach highlights the value of resilience, adaptability, and a customer-focused mindset in achieving long-term success.
