Matthias Weiskopf is the Owner and Principal Consultant of LUXE/LINK and a respected voice in Asia’s luxury market. With decades of senior experience in sales, marketing, and retail leadership roles at brands like Porsche, BMW, Ferrari, and McLaren, he brings rare credibility to the conversation around brand building, customer experience, and innovation.
Having worked in more than 30 markets—including 10 across Asia—Matthias is now investing his unique perspective into building Singapore’s reputation as Southeast Asia’s leading centre for luxury education.
Through his consultancy, masterclasses, mentorships, and thought leadership, he helps individuals and organisations understand what it truly means to grow and lead in today’s luxury landscape.
In this SG60 Showcase feature, Matthias shares how luxury education, market dynamics, and Singapore’s strategic edge come together to create a compelling model for economic growth and global branding.
Highlights
- Establishing Singapore as Asia’s Centre for Luxury Education
- Singapore as a Luxury Brand: Where Identity Meets Leadership
- Luxury Lessons That Elevate Brand and Nation
- Staying Ahead: Insights, Innovation, & Industry Pulse
- Final Thoughts: Why Matthias Weiskopf Is Shaping Singapore’s Luxury Education and Global Brand Narrative
Establishing Singapore as Asia’s Centre for Luxury Education
Q: You’ve led several initiatives tied to Singapore’s luxury development. What stands out most?
A: The launch of my inaugural “Luxury Marketing Masterclass: Uncover the Secrets of Luxury Branding and Consumer Psychology” at SMU Academy in May 2025 was a milestone. It was the first comprehensive programme in Southeast Asia covering the full luxury value chain—Asian consumer psychology, sustainability, digital transformation, and advanced sales strategies—and it marked the beginning of something much larger.
From this September, two more courses will join the lineup:
- Luxury Sales: Learn Advanced Sales Strategies Tailored for the Luxury Market
- Customer-Centric Mastery: Hyper-Personalisation Techniques for Customer Engagement
Together, they form the foundation of the “Luxury Masterclass Series” that I developed for Singapore and designed to provide a complete learning journey. These programmes are practical, interactive, and packed with real-world case studies—ideal for anyone working in brand, marketing, or customer experience.
These courses will run multiple times per year, with additional topics already being developed for 2026. With every module, I keep one thing front and centre: it must be real and relevant.
Beyond SMU, I teach at EHL, ESSEC, and NUS—contributing directly to SkillsFuture Singapore. I’ve mentored startups through Start2Group and young professionals through SGLN. All of this supports Singapore’s national goals of innovation, workforce development, and regional leadership.
My research into the migration of high-net-worth individuals to Singapore also supports the nation’s positioning as Asia’s luxury and wealth management capital.
Singapore as a Luxury Brand: Where Identity Meets Leadership
Q: What perspective do you bring that aligns with Singapore’s future direction?
A: I see Singapore as a brand—one of the strongest in the world. Like the most successful luxury houses, it stands for trust, quality, safety, and global connectedness. That’s the lens I use when teaching leaders how to apply brand-building principles not only to companies, but also to countries.
While many speak about luxury from a Western lens, I connect both Eastern and Western philosophies, based on first-hand experience in Asia’s diverse luxury markets. This balance is crucial as Singapore continues to serve as the trusted entry point for global luxury brands expanding into the region.
My approach also echoes national priorities: balancing high-tech innovation with high-touch human experience, supporting Smart Nation objectives, and reinforcing social cohesion through customer-centric design.
Q: How many Singapore-based professionals have you trained or influenced?
A: Well over 1,000—and this is just the beginning.
Through my programmes at SMU, ESSEC, EHL, and NUS—as well as corporate engagements with BMW (Sime Darby), Leica, EGN, and other leading companies that cannot be disclosed due to confidentiality agreements—I’ve helped equip a wide spectrum of professionals with the tools to thrive in luxury. Whether it’s retail sales teams or senior leaders, the response has been incredibly positive and continues to shape how we expand and evolve the curriculum.
Luxury Lessons That Elevate Brand and Nation
Q: What sets your work apart in the luxury education space?
A: I bring the rare combination of real-world execution and strategic brand leadership. I’ve led go-to-market strategies, managed regional teams, owned P&L responsibilities, and worked directly with clients across the customer journey—from global head office to retail floor. My time as General Manager at Porsche, for example, gave me both operational rigour and front-line insight.
But what truly makes my work different is how I connect those experiences to a bigger picture. In essence, luxury is not just about products or marketing—it’s about storytelling, legacy, emotional connection, and value creation. I use Singapore’s own development as a model to show how these principles can apply at the scale of both brand and nation.
And I’ve been doing this for decades. Innovation in retail and customer experience has always been in my blood, long before it became a trend.
Today, I channel that mindset into building a hub for luxury education here in Singapore. LUXE/LINK is the consultancy and learning platform I created to educate and inspire. It helps corporates explore best practices from an Asian perspective, and equips individuals with pragmatic, actionable tools—whether they work in sales, marketing, or retail innovation.
Staying Ahead: Insights, Innovation, & Industry Pulse
Q: How do you stay current and continuously improve?
A: I’m in constant conversation with the market through brand and trend research, as well as regular exchange with HNWIs and decision-makers in the luxury space. As a result, their shifting expectations offer valuable insight into Singapore’s growing role in the region’s luxury and lifestyle landscape.
Through my “Luxury in Asia” series—including an upcoming podcast and newsletter launching in late 2025—I explore what’s changing in customer expectations, retail models, and brand engagement.
I also serve as a judge for The Wires Awards, mentor at Start2Group and SGLN, and conduct extensive research—I seek out best practices and innovation to ensure that what I teach and advise is timely, relevant, and deeply resonant with the people I work with.
My methodologies are shaped by certifications from institutions like ESSEC and tested daily in client work and executive education. Moreover, the feedback I receive in real time helps me continuously refine how I deliver content—and more importantly, how I deliver outcomes.
Final Thoughts: Why Matthias Weiskopf Is Shaping Singapore’s Luxury Education and Global Brand Narrative
Matthias Weiskopf blends brand mastery with nation-branding insight, placing Singapore at the heart of luxury thought leadership in Asia. By aligning curriculum, culture, and commerce, he’s helping redefine how brands and countries lead in a connected world.
Through his consultancy and his Luxury Masterclass Series, and his commitment to making luxury learning real and relevant, he is helping to raise the bar for education, customer experience, and brand leadership in Southeast Asia.
Looking ahead, as Singapore enters its next 60 years, Matthias is a key figure ensuring its story is told with precision, prestige, and purpose.
Highlights
- Establishing Singapore as Asia’s Centre for Luxury Education
- Singapore as a Luxury Brand: Where Identity Meets Leadership
- Luxury Lessons That Elevate Brand and Nation
- Staying Ahead: Insights, Innovation, & Industry Pulse
- Final Thoughts: Why Matthias Weiskopf Is Shaping Singapore’s Luxury Education and Global Brand Narrative
This article is part of the SG60 Showcase series—spotlighting leaders, thinkers, and builders shaping Singapore’s next 60 years. Stay tuned for more.
Read the Chinese article here, or listen to the podcast here.
