In a rapidly evolving digital world, Thailand is emerging as a key player in Southeast Asia. NewInAsia.com sat down with Preesan Rakwatin, the Executive Vice President of the Digital Economy Promotion Agency (DEPA) Thailand, to explore how understanding Thailand business market dynamics can help startups and businesses thrive in this dynamic nation.
Highlights
Understanding Thailand Business Market: A Land of Digital Promise
“Thailand’s digital market is growing at an incredible pace,” Preesan Rakwatin began, with the confidence of someone who has seen this transformation firsthand. “More and more Thais are getting online, and e-commerce is taking off like never before.” His words paint a picture of a market brimming with potential, particularly for foreign startups eager to make their mark. For anyone understanding Thailand business market and conducting Thailand business research, this growth signals opportunities waiting to be seized.
Fostering Innovation: DEPA’s Role in Thailand’s Digital Future
Preesan’s passion for driving innovation is evident as he discusses DEPA’s mission. “At DEPA, we’re not just observers; we’re active participants in Thailand’s digital revolution,” he explained. Thus, the agency actively helps Thai companies, especially those in agriculture, embrace digital transformation. “We’re providing funds and support to ensure that these businesses can access the tools they need to thrive,” he said. This initiative is about more than just technology—it’s about improving lives and reducing costs for everyday Thais. For startups, understanding Thailand’s business market through DEPA’s efforts and conducting thorough Thailand business research is key to identifying where they can make the most impact.
Seizing Opportunities: The Bridge Between Thailand and Singapore
In the conversation, Preesan emphasized the strategic collaboration between Thailand and Singapore. “We’re building bridges between these two vibrant economies,” he shared. This partnership is more than just symbolic; it’s a tangible pathway for startups to enter the Thai market. “We’re here to help you navigate this market with benefits and support,” Preesan added. A thorough understanding Thailand business market strategy, especially one that leverages these international connections and is informed by comprehensive Thailand business research, can open doors to incredible growth.
A Word to the Wise: Preesan’s Advice for Startups
As our conversation drew to a close, Preesan offered practical advice that every startup should consider. “Begin by connecting with Enterprise Singapore—they have an office right in Bangkok,” he suggested. Through this link and with DEPA’s support, startups can easily establish themselves in Thailand. “We understand the challenges, like language barriers, but we’re here to make the transition as smooth as possible,” he assured. For startups, understanding Thailand business market and conducting effective Thailand business research means recognizing the support systems available and tapping into them effectively.
