Paul Lim isn’t just teaching digital marketing—he’s rewriting the rules of accessibility. As an award-winning AI and digital marketing trainer with over 300 classes delivered in recent years, Paul is leading the charge in making Singapore’s digital transformation truly inclusive.
From gamifying learning for seniors to building GenAI-powered tools for small business owners, his work bridges technical innovation with empathy.
In this SG60 Showcase feature, Paul shares how he’s turning Singapore’s digital divide into an opportunity, especially for aging professionals and traditional SMEs. Read on to see how this ACTA-certified trainer is helping redefine digital engagement for SG60 and beyond.
Highlights
Digital Fluency for All Ages
Q: What unique contribution are you making to Singapore’s future development?
A: With one in four Singaporeans projected to be over 65 by 2030, I focus on digital literacy for seniors. I redesigned the curriculum into short TikTok-style micro-modules, showing older SME owners how to use tools like QR ordering and Facebook.
I also consulted on a senior-friendly UX revamp for HealthHub, simplifying chronic disease appointment bookings—usage among over-60s jumped 45%. With MAS citing fraud as a major senior concern, I co-developed a Singlish-prompted scam-awareness chatbot.
These projects align with the Age Well agenda and prove that thoughtful tech design can transform aging into empowerment.
Q: What makes your work uniquely impactful in the Singaporean context?
A: I specialize in translating cutting-edge AI into tools that resonate with everyday users, especially mature learners and underserved professionals. I make the complex accessible and relevant, not just theoretically impressive.
My workshops are known for their empathy-first, hands-on approach. I’ve trained over 5,000 Singaporean professionals and regularly teach through FirstCom Academy, PA, and SPH.
My ability to combine instructional design, AI trends, and adult learning psychology ensures learners walk away equipped, not overwhelmed.
AI, Marketing, and Microlearning for the Masses
Q: What are your signature programs, and how do they support national priorities?
A: My core offering is:
- AI for Engaging SG60 Content Creation—tailored to help educators, SME owners, and mid-career professionals create compelling, localized digital content using GenAI.
I’m the author of two books:
- The Ultimate 24/7 Online ATM—on building revenue-generating through affiliate marketing.
- Marketing for a Digital World—focused on digital storytelling and digital marketing techniques.
These contents serve Singapore’s Smart Nation vision and digital upskilling goals. They’re built on lived experience, not tech hype.
Q: What sets you apart from other trainers in your space?
A: I’m deeply hands-on—I use the tools I teach every day, from prompt engineering to GenAI video scripting. My classes are structured, fun, and deeply practical.
I’m also continuously evolving. My certifications span AI, ethics, and digital strategy. The National Library Board invited me to teach GenAI, validating that I bring both credibility and creativity.
Q: How do you stay relevant and improve your craft?
A: I test new tools weekly and analyze attendee feedback rigorously. Every session is a beta—refined, updated, and optimized based on what works.
Staying sharp means staying curious, connected, and in constant co-creation with learners. That’s how I ensure my content—and my impact—remains future-ready.
Final Thoughts: Tech That Resonates
Paul Lim proves that digital inclusion isn’t about simplifying—it’s about humanizing. His work empowers all generations to not just use technology, but thrive with it. By meeting Singaporeans where they are—and guiding them where they need to go—Paul is helping the nation become not just smarter, but more connected, creative, and confident.
Highlights
This article is part of the SG60 Showcase series—spotlighting leaders, changemakers, and visionaries shaping Singapore’s next 60 years. Stay tuned for more.
Read the Chinese article here, or listen to the podcast here.
