Saudi Arabia is rapidly emerging as one of the world’s most dynamic hubs for business and technology, fueled by bold economic diversification plans and a thriving innovation ecosystem.
With Vision 2030 driving investments in AI, sustainability, digital transformation, and entrepreneurship, the Kingdom is positioning itself as a leader in shaping the future of work and industry. At the heart of this transformation are individuals who not only excel in their fields but also inspire, educate, and empower others through their insights and actions.
This year’s selection of Top Voices You Should Follow in Saudi Arabia brings together trailblazers from sectors as diverse as climate tech, customer experience, healthcare, human resources, and venture capital.
Their expertise, coupled with a commitment to sharing knowledge, makes them essential voices for anyone looking to understand and engage with Saudi Arabia’s fast-evolving business and technology landscape.
Highlights
Omar Al-Ajaji
Omar Al-Ajaji, a LinkedIn Top Voice in Sustainability, has built his career around tackling climate change through innovative consulting. Over four years at EY, he has progressed from consultant to manager, leading multidisciplinary teams on projects spanning ESG, carbon accounting, and sustainability strategy.
Furthermore, his expertise in carbon markets and energy policy allows him to deliver high-quality solutions that meet global standards. With a passion for impactful environmental change, Omar continues to drive initiatives that merge analytical precision with sustainable vision.
Mirna Al Ali
Mirna Al Ali, an award-winning community builder and women’s empowerment advocate, has transformed her passion into action through multiple ventures. As founder of HerStory: Celebrating Inspirational Women, she has created a platform that amplifies female achievements and provides programs in personal branding and leadership.
Moreover, her recognition as a Top Arab Creator on LinkedIn reflects her influence in driving meaningful impact. Whether mentoring, speaking, or developing strategies, Mirna remains committed to inspiring the next generation of leaders.
Deemah AlYahya
Deemah AlYahya, the founding Secretary-General of the Digital Cooperation Organization, is a digital economy diplomat with over two decades of experience. From leading Microsoft’s developer community to founding WomenSpark, the first Saudi female angel investment group, she has championed inclusion and innovation.
In addition, she has empowered over 26,000 women through training programs in entrepreneurship and investment. With a mission for #DigitalProsperity4All, Deemah connects governments, private sectors, and civil society to build an inclusive and sustainable digital future.
George Nazi
George Nazi, a globally recognized technology executive, blends strategic vision with hands-on leadership to scale AI and cloud businesses. As CEO of SCAI, the Saudi Company for AI, he drives innovation aligned with national priorities under the Public Investment Fund.
Previously, he led high-impact roles at Google Cloud, Accenture, and Alcatel-Lucent, where he built high-performing teams and delivered transformative programs. Moreover, his leadership extends to board roles, including Bupa Arabia, reinforcing his commitment to advancing technology ecosystems.
Yara Ghouth
Yara Ghouth, a Forbes 30 Under 30 awardee and serial entrepreneur, has transformed from architect to fintech innovator with a mission to empower businesses and creative communities.
As cofounder and commercial director at Nqoodlet, she leads one of Saudi Arabia’s fastest-growing fintechs, streamlining expense management for over 400 companies. Previously, she founded Naseej Market, the Kingdom’s first holistic platform for creative SMEs, integrating technology, education, and community.
Moreover, her influence extends globally as a World Economic Forum Global Shaper, TEDx speaker, and active member of multiple innovation and leadership networks. Through her ventures and advocacy, Yara continues to shape the future of entrepreneurship and financial technology in Saudi Arabia.
Mohanned Afeef
Mohanned Afeef, a LinkedIn Top Voice in healthcare, bridges strategy, operations, and innovation to transform health systems. Over two decades, he has worked across frontline care, digital health, and national transformation programs.
Furthermore, as the author of The Healthcare Strategist newsletter, he shares data-driven insights with thousands of leaders. Whether advising executives, payers, or startups, Mohanned’s mission remains clear: create sustainable, consumer-centered healthcare models for the future.
Baraa Al Khateeb
Baraa Al Khateeb, a leading HR consulting voice, has over 15 years of expertise across ICT, SaaS, fintech, and logistics sectors. Currently Director of Talent Acquisition and Management at MRSOOL, she builds robust talent pipelines and drives leadership development.
Moreover, she has successfully established HR departments from the ground up, aligning them as strategic business partners. Known for her energy, creativity, and startup enthusiasm, Baraa continues to shape workplace cultures that fuel growth.
Bodin Scepanovic
Bodin Scepanovic, partner at SparkLabs Saudi Arabia, channels his passion for building companies into accelerating founder success. Through innovation consulting, accelerator programs, and venture capital, he has supported startups from inception to scale, including investments in OpenAI and Anthropic.
Additionally, as the founder of Legacy Capital, he invests in family businesses with a vision to grow them for the long-term. His commitment to fostering entrepreneurship is evident in every venture he undertakes.
Reem Algasim
Reem Algasim is a leading voice in Saudi Arabia’s HR transformation, blending global expertise with deep local insight to shape the future of work. With over a decade of multinational leadership across the GCC, Europe, and Canada, she has driven large-scale transformation, skills-based talent strategies, and inclusive leadership development.
Named Women HR Leader of the Year in 2024, Reem is recognized for aligning Vision 2030 priorities with high-performance cultures that empower people and deliver business growth. Through her speaking, writing, and mentoring, she inspires the next generation to lead with authenticity, agility, and purpose.
Pascale Mina
Pascale Mina, Regional Senior Director at Tarjama and Arabic.AI, leverages over 13 years of SaaS and B2B expertise to deliver AI-powered content and localization solutions. Her work enables enterprises in KSA and Qatar to streamline operations while embracing innovation.
Previously, she guided ERP and CRM transformations as part of a Microsoft partner organization. Moreover, Pascale’s leadership aligns cutting-edge technology with the region’s Vision 2030 ambitions, fostering growth and digital readiness.
Why These Top Voices Are Shaping Saudi Arabia’s Next Chapter
These Top Voices You Should Follow in Saudi Arabia are more than accomplished professionals; they are catalysts for change, shaping industries and inspiring new ways of thinking.
From advancing sustainability and digital inclusion to nurturing entrepreneurial talent and redefining customer engagement, their collective impact strengthens Saudi Arabia’s role on the global stage.
By following their journeys, you gain access to valuable perspectives, practical strategies, and forward-looking insights that can help you navigate and contribute to the Kingdom’s growth story. In a world where innovation is the currency of progress, these voices are not just worth hearing — they are worth engaging with.
Highlights
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