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Meet The Founders

She Built a Product That Reached 3 Million Users. Now She’s Building AI She Hopes You’ll Need Less.

Hilmi Hanifah
By Hilmi Hanifah
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Lan Doan
Lan Doan

AI can increasingly help people decide what to do and how to do it. For Lan Doan, that makes another question more important: why are we doing it at all? Lan is the founder of Asla, whose newest product, Ren, is built around a first-principles bet: as AI takes on more of the “what” and…

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Hilmi Hanifah
Hilmi Hanifah
Hilmi Hanifah is the editor at New in Asia, where stories meet purpose. With a knack for turning complex ideas into clear, compelling content, Hilmi helps businesses across Asia share their innovations and achievements, and gain the spotlight they deserve on the global stage.
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