HomeMarketingBranding and PositioningAfter Helping Shape More Than 50 Brands, She Says Better Products Still...

After Helping Shape More Than 50 Brands, She Says Better Products Still Lose for One Overlooked Reason

Every year, founders launch products they believe are objectively better than what’s already on the market. Yet many still struggle to gain traction, while seemingly average competitors dominate conversations and win customers. According to Simran Pant, the problem often isn’t the product. It’s how the business frames the problem it solves. As Head of Marketing…

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Hilmi Hanifah
Hilmi Hanifah
Hilmi Hanifah is the editor at New in Asia, where stories meet purpose. With a knack for turning complex ideas into clear, compelling content, Hilmi helps businesses across Asia share their innovations and achievements, and gain the spotlight they deserve on the global stage.
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