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Industry Insights

The Numbers Can Say a Hotel Is Performing. The Economics May Tell a Different Story. 

Pierre Marechal
By Pierre Marechal
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Image by Canva | Hotel asset management increasingly requires looking beyond headline numbers to understand what truly drives performance.
Image by Canva | Hotel asset management increasingly requires looking beyond headline numbers to understand what truly drives performance.

By Pierre Marechal, Vice President, Strategic Advisory & Asset Management at JLL For decades, hotel ownership and hotel operations occupied distinct worlds. Owners focused on investment returns, capital allocation and asset value. Operators focused on occupancy, guest satisfaction, staffing and day-to-day performance. Commercial teams concentrated on sales, marketing, distribution and revenue management. The functions were…

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