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HomeMarketingBranding and PositioningThey’re $10K, Have No Track View, and Still the First to Go...

They’re $10K, Have No Track View, and Still the First to Go at F1

Each September, the Singapore Grand Prix turns Marina Bay into a high-octane blend of sport, spectacle, and serious business. The Formula 1 weekend isn’t just about the grid — it’s an ecosystem of global CEOs, celebrities, ultra-high-net-worth travelers, and corporate dealmakers. For hotels, it’s not just a spike in occupancy. It’s one of the most…

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