In a country often reduced to monolithic headlines, a different narrative is taking root — one shaped not by pundits, but by professionals, creators, and innovators leading conversations online and offline. Pakistan’s talent is not just emerging; it’s asserting itself boldly, especially on platforms like LinkedIn, where a new generation is building influence with insight and impact.
These are the Voices You Should Follow in Pakistan (2025) — not because they’re loud, but because they’re meaningful. They teach and build with intention, creating economic ripple effects across industries — and inspiring others along the way.
From AI and ads to gender equity and health tech, they’re proving that influence is earned by showing up, consistently and purposefully. Here are the 10 voices changing how Pakistan shows up in the world.
Highlights
Palwasha Khan
Palwasha Khan, a top-ranked marketing strategist, has built a name as one of the Top 1% digital marketers globally. Moreover, she has spearheaded content campaigns for high-growth startups, delivering over 500K organic impressions.
As Director at Prismatic Digital Solutions, she leads a conversion-obsessed team to craft results-driven branding strategies. Her transition from solo strategist to agency leader underscores her mastery in digital storytelling and brand transformation.
Zuha Hussain
Zuha Hussain, recognized as Pakistan’s #1 LinkedIn voice in PR & Advertising, has shaped campaigns for 35+ global brands—including Lancôme and Wella professionals.
She currently serves as Brand Ambassador, F&B Division at Hashoo Group, refining the Connoisseur Collection across flagship restaurants such as Sakura, Dumpukht, Bukhara and others in the portfolio. Previously, at Avari Towers Karachi, she led marketing and PR, softening the brand’s hard image through strategic social-media storytelling and guest-centric narratives.
Furthermore, her pivot from finance to hospitality storytelling reflects a unique blend of strategic vision and emotional connection that drives guest loyalty.
Sobia Shahzadi
Sobia Shahzadi, honored as one of Asia’s top HR leaders, specializes in creating inclusive, high-retention workplace cultures. With over a decade of experience, she’s built HR departments from the ground up, turning CEO visions into people-first strategies.
Additionally, her ability to blend business branding with HR innovation has positioned her as a sought-after advisor across global markets.
Salman Munir
Salman Munir, a data-driven ads strategist, has generated over $15M in revenue for brands through Meta and LinkedIn ads. As CEO of AdLinked, he merges performance marketing with personal branding, offering full-funnel ad strategies.
More importantly, his mentorship of 100+ marketers highlights his role as both a revenue generator and educator in the digital growth space.
Umair Shahzad
Umair Shahzad, a serial startup operator and venture studio builder, has helped scale apps to 10M+ downloads and mentored 100+ founders. As a recognized voice in Pakistan’s startup ecosystem, he’s won multiple Startup of the Year awards and gained global press for his venture Dil Ka Rishta.
Consequently, his blend of operational depth and community leadership makes him a go-to mentor in the region.
Dr. Hassaan Ahmed
Dr. Hassaan Ahmed, an academic leader and branding strategist, serves as Associate Professor and MBA Head at Salim Habib University. Through curriculum innovation and industry-linked education, he empowers future business leaders.
Moreover, as a thought leader on LinkedIn, his insights on marketing and professional development resonate widely, positioning him as a bridge between academia and the evolving business landscape.
Faiza Yousuf
Faiza Yousuf, a multi-award-winning tech ecosystem builder and gender equity advocate, has trained over 1000 women through CodeGirls and built Pakistan’s largest women-in-tech community, WomenInTechPK, with 10,000+ members.
She co-founded CaterpillHERs, supporting 100+ startups and 200+ careers, and has collaborated with global organizations including Google, the White House, USAID, IREX, EQUALS Global Partnership, and UNDP. Her work spans education, entrepreneurship, and inclusive innovation.
Faizan Aslam
Faizan Aslam, founder of Bookme.pk, has revolutionized travel tech in MENAP with 14.5M+ users across flights, buses, and events. Since 2014, he’s led Bookme’s expansion through fintech and telecom partnerships.
More recently, his global vision positions Bookme to compete with global travel giants — proving that innovation from Pakistan can scale internationally.
Musa Raza Abidi
Musa Raza Abidi, CEO of Ai DataYard, is transforming how businesses adopt AI through scalable training and smart automation solutions. From AI software development to corporate upskilling, he blends deep tech with real-world business impact. As a passionate lifelong learner, he is committed to making AI usable and meaningful for every enterprise.
His company, AI DataYard, is also featured in the Tracxn 2025 Global Report, ranking 213th among AI and Data Training providers worldwide. This was the only company from Pakistan featured to compete with global giants in continuous education.
Dr. Sara Saeed Khurram
Dr. Sara Saeed Khurram, co-founder of Sehat Kahani, is redefining healthcare access through a digital platform that has delivered 1.1 million consultations. Her background in public health and digital innovation, combined with global accolades including a Rolex Award and UN recognition, highlights her role as a healthcare changemaker in Pakistan and beyond.
Follow the Future: Where These Voices are Leading Us
Each of these individuals is more than just a standout on LinkedIn — they are architects of change. Whether through code, campaigns, classrooms, or communities, they’re setting the pace for where Pakistan is headed in 2025 and beyond.
By following them, you don’t just stay updated — you stay inspired. These voices offer clarity in complexity, momentum in moments of pause, and strategy when it matters most. They are leading us toward a Pakistan that’s not only future-ready, but future-defining.
If you’re ready to follow the future, these are the voices to start with.
Highlights
Read the Chinese article here.
