Vietnam isn’t waiting for permission to lead. It’s already doing it — through founders rewriting the fintech playbook, HR builders shaping better workplaces, and storytellers who turn everyday experiences into something bigger.
Across industries, a new generation of voices is setting a tone that’s equal parts practical and visionary. They share ideas not to impress, but to build — and in doing so, they’ve become catalysts for how Vietnam learns, grows, and moves forward.
In this 2025 edition of Voices You Should Follow in Vietnam, we highlight 10 individuals whose work speaks louder than their titles. They’re not just influencing trends — they’re designing the future.
Highlights
Truong Hong Ha
Truong Hong Ha, widely known as “Mr. Niềm Tin,” has become one of Vietnam’s most respected HR voices on LinkedIn with nearly 50,000 followers. As a TA & HRBP Expert, Speaker, Community Advisor, and LinkedIn Creator, he blends over a decade of experience with strategic clarity on talent acquisition, employee engagement, and AI in HR.
He is also the co-founder of a grassroots HR community, established to help recruiters and job seekers connect easily and quickly.
From organizing Vietnam Business 4.0 Roadshow (since 2016) events to advising HR communities, and as the Deputy Head of the Executive Board of the Social Golden Time Community, as well as Co-Founder of Global HR Books (on LinkedIn), Truong’s contributions extend well beyond the corporate sphere. His feed is a must-follow for anyone serious about people-first leadership and meaningful career growth.
Ngoc Anh Luong
Ngoc Anh Luong has redefined what it means to build community in Vietnam’s HR space. As the Head of MarCom at HR Academy and founder of HR Digest Vietnam, she has grown an ecosystem of over 27,000 professionals united by purpose and practical insight.
Her work spans strategic partnerships, ESG and DEI&B advocacy in HR, and digital communications — all rooted in inbound marketing principles that deliver impact.
From launching Go Green Together to helping HR professionals elevate their careers, Ngoc Anh’s voice is both grounded and visionary. She makes community building feel less like a tactic and more like a movement.
Le Uyen Thao
Le Uyen Thao, widely known as the “Innovation lady”, is redefining what innovation leadership looks like in Vietnam. As the founder of AI Leaders Vietnam — the country’s first agency dedicated to AI-powered marketing — she’s helping brands scale smarter through automation, agent-based workflows, and data-driven content strategy.
But her impact doesn’t stop at tech. From championing biotech at TECHFEST Vietnam 2024, runner-up at Startup Wheek 2025, Southeast Asia’s premier startup competition, to shaping national TV formats like Shark Tank, she bridges the worlds of AI, media, and innovation with ease.
With over 145,000 followers and deep ties across FMCG, AI Application, and digital transformation, Thao is more than a founder — she’s a force, a key voice in Vietnam’s innovation ecosystem. Her voice offers a bold, fast-moving lens on where Vietnam’s future is headed next.
Dan Nguyen
Dan Nguyen has spent 14 years scaling businesses from the ground up. From advising Fortune 500 companies at BCG to helping Shopee into Vietnam’s leading e-commerce platform, to now co-founding one of the country’s fastest-growing e-commerce enablers, he’s lived through every stage of growth.
What sets Dan apart isn’t just his track record, but his willingness to share the messy, human side of leadership. His weekly writing reaches 30,000+ readers not because he has all the answers, but because he asks the right questions and isn’t afraid to admit when he got it wrong.
For anyone trying to figure out their next move — professionally or personally — his insights feel less like advice and more like conversations with someone who’s been there.
Benji Lamb
Benji Lamb is bridging global brands and local markets across Southeast Asia through Asia Circles — a brand incubator and accelerator he founded to support smart expansion into SEA and China.
A LinkedIn Top Voice and UK Trade Export Champion, Benji brings a rare mix of cultural fluency and business acumen. His advisory work with creative and tech firms, paired with his experience in FMCG and distribution tech, makes his content refreshingly cross-disciplinary. If you’re interested in growth that respects both product and place, Benji’s insights hit the mark.
Eric Tran
Eric Tran sits at the intersection of marketing leadership and data-driven growth. With 11+ years of experience across B2B and B2C, he currently leads marketing, communications, and partnerships at ANPHABE — the force behind Vietnam’s Best Places to Work awards.
What sets Eric apart is his ability to turn marketing into a growth engine, grounded in metrics yet emotionally resonant. From integrated campaigns to long-term brand equity, he shares both frameworks and hard-earned lessons.
Eric also mentors students and serves as a judge in academic competitions, emphasizing the importance of preparation and adaptability in career development. For those looking to scale with purpose and precision, Eric offers a playbook worth following.
Dieu Linh Pham
Dieu Linh Pham is the Head of HR at Base.vn, one of Vietnam’s most ambitious SaaS companies. With 11+ years of experience, she is on a mission to nurture talent, empower women, and shape leadership development in the tech industry.
Linh believes that sustainable growth begins with human-centered cultures — where personal growth, career development, and work-life harmony are not trade-offs but foundations.
Actively engaging with students, founders, and professionals, Linh champions a human-centered approach that supports both Base’s IPO journey and the empowerment of the next generation of leaders in Vietnam.
Phuong Le (Katie)
Phuong Le, or Katie as she’s known to many, is helping leaders speak with clarity in both hiring and storytelling. As Co-Founder of CNK Consulting, she bridges executive search with personal branding, offering hands-on support to founders and executives who want to lead with purpose.
Her approach is rooted in authenticity — combining ghostwriting, career coaching, and narrative strategy to help others shine online. Whether she’s advising a client or running a student workshop, Katie brings warmth, structure, and results. Her voice is ideal for those shaping identity in the digital era.
Duke (Anh Tài) Luu
Duke (Anh Tài) Luu is part of a new generation of talent leaders turning employer branding into a competitive advantage. Currently at Acecook Vietnam, he drives talent acquisition and branding strategies for one of the country’s largest food manufacturers.
What’s notable is how Duke blends analytics, storytelling, and creative campaign execution to attract high-caliber candidates — from graduates to C-suite. A recognized LinkedIn Top Voice, he also shares real-world lessons on candidate experience and culture design.
For companies ready to elevate their hiring game, Duke’s perspective is both tactical and inspiring.
Cuong Anh Nguyen, CFA
Cuong Anh Nguyen is reimagining fintech from the ground up. As Founder and CEO of Fundiin, he’s built Vietnam’s leading Buy Now, Pay Later platform — backed by $6.8M in VC funding and partnerships with Visa, CIC, and over 1,000 merchants.
A former fund manager and academic standout, Cuong now advocates for responsible lending and financial literacy through technology. His posts go beyond fintech trends — they touch on leadership, regulation, and how to build products that serve real people. If you want to understand Vietnam’s next wave of financial innovation, Cuong’s voice is essential.
Final Thoughts: The Echoes That Build Tomorrow
There’s a quiet confidence to how these voices lead — no grandstanding, just steady momentum. They’re teaching, creating, and challenging the status quo in ways that are distinctly Vietnamese and unmistakably global.
Their insights don’t end with a post or a panel — they ripple outward, shaping how people show up, what they build, and why it matters.
In following them, you’re not just keeping up — you’re tuning in to something deeper: a country growing into its next chapter, one thoughtful voice at a time.
Highlights
Read the Chinese article here.
