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HomeMarketing5 Small Language Mistakes That Quietly Kill Global Brand Launches in Korea

5 Small Language Mistakes That Quietly Kill Global Brand Launches in Korea

By Joanne Kim Localization Specialist | Founder of Barkos Not long ago, K-pop and Korean culture were barely on the global radar. Then Gangnam Style happened — and suddenly, the world was watching. Overnight, K-culture exploded into a global phenomenon. Today, Korea is one of the fastest-growing markets for global companies. I’ve worked with teams...

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Hilmi Hanifah
Hilmi Hanifah
Hilmi Hanifah is the editor at New in Asia, where stories meet purpose. With a knack for turning complex ideas into clear, compelling content, Hilmi helps businesses across Asia share their innovations and achievements, and gain the spotlight they deserve on the global stage.
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