The Unusual Strategy That Helped Gojek Turn Southeast Asia’s Chaos Into a Competitive Edge

In Southeast Asia’s fragmented consumer landscape, Gojek offers a compelling blueprint for how hyperlocal strategies can transform local knowledge into digital dominance. As Asia’s population grows and urbanizes — projected by the World Economic Forum to surge by over 50% by 2024 — businesses face a market that is increasingly complex. A significant share of…

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