If Nothing Changes on Monday, Your “Strategic Partnership” Was Never Real

On paper, Asia looks like the perfect environment for partnerships. Dense innovation ecosystems. Government-backed programs. Accelerators, VCs, media platforms, and enterprise innovation teams are all actively seeking collaboration. MOUs are signed quickly. Logos are exchanged. Announcements go out. And then — almost nothing happens. After more than a decade working across B2B sales, go-to-market, and...

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