Consumers Don’t Want Sustainable Luxury. They Want Luxury That Happens to Be Sustainable.

 Luxury has long been synonymous with heritage, craftsmanship, and leather. For generations, animal leather has defined what consumers associate with premium fashion, shaping everything from handbags to haute couture. Innovation is rapidly reshaping materials. At the same time, consumers increasingly care about how companies manufacture products. This shift raises a new question: can luxury remain…

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