HomeInvestmentsThe Next Wave of Hotel Profit Growth Won't Come From Higher Room...

The Next Wave of Hotel Profit Growth Won’t Come From Higher Room Rates  

By Pierre Marechal, Vice President, Strategic Advisory & Asset Management at JLL For decades, hotel revenue growth has been viewed through a relatively straightforward lens: increase room rates, improve occupancy, and RevPAR will follow. It’s a formula familiar to every hotel owner, investor, and operator. Raise ADR. Grow market share. Increase RevPAR. The approach has…

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