HomeInvestmentsRisk ManagementThis AI Pilot Was Stuck at 2.5% Click-Through. An Early Failure Helped...

This AI Pilot Was Stuck at 2.5% Click-Through. An Early Failure Helped Increase It by 25%. 

One of the most useful AI lessons I have learned as a consultant came from a project that initially did not work. A mid-sized regional retailer had asked me to help it use generative AI to personalise customer marketing. The technology worked in the narrow sense: it produced emails quickly and at scale. The business…

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