He Spent 15 Years Selling Across Asia. The Same Buying Signal Didn’t Always Mean the Same Thing.

A successful go-to-market strategy in Europe or North America does not automatically travel well. Foreign technology companies entering Asia can encounter familiar-looking business environments, English-speaking prospects, global corporations, and increasingly connected markets. Yet beneath those similarities are major differences in how buyers build trust, assess risk, communicate interest, and make decisions. Nicolas Levitte has spent…

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